Moosejaw is an outdoor recreation retailer founded in 1992 in Keego Harbor, Michigan, known for its irreverent brand personality and curated selection of premium outdoor gear and apparel. The company operates several retail stores in the Midwest alongside a popular e-commerce platform that ships nationwide. Moosejaw was acquired by Walmart in 2017, giving it access to broader distribution while maintaining its distinct brand identity.
The retailer carries top outdoor brands including The North Face, Patagonia, Arc'teryx, Marmot, Mountain Hardwear, Osprey, and many others across categories spanning camping, hiking, climbing, skiing, snowboarding, and casual outdoor lifestyle. Moosejaw also produces its own line of outdoor apparel known for quirky designs and competitive pricing. The company's website features detailed product reviews, gear guides, and their signature humorous product descriptions that set them apart from more straightforward outdoor retailers.
Moosejaw's rewards program offers members points on purchases that can be redeemed for store credit, and the company frequently runs promotions and sales events. The retailer has built a loyal following among outdoor enthusiasts who appreciate its combination of premium brand selection, competitive pricing, and entertaining shopping experience.