Mrs. Meyer's Clean Day is an American household cleaning brand founded in 2001 by Monica Nassif in Des Moines, Iowa, inspired by her mother, Thelma A. Meyer, and her values of hard work and a clean, pleasant home. The brand is known for its garden-inspired scents and plant-derived cleaning formulas that are tough on dirt but gentle on the environment. Mrs. Meyer's products include dish soaps, hand soaps, multi-surface cleaners, laundry detergents, dryer sheets, candles, and room fresheners, all made with essential oils and plant-based ingredients. The brand avoids artificial colors, phthalates, parabens, and formaldehyde, and many products are Leaping Bunny certified cruelty-free. Mrs. Meyer's is owned by SC Johnson, which acquired the brand through its purchase of Caldrea Company. Under SC Johnson's stewardship, the brand has expanded its distribution to include major grocery chains, big-box retailers, and online platforms across the United States. Mrs. Meyer's has built a strong identity around its distinctive packaging and signature scents like Lavender, Basil, Lemon Verbena, and Honeysuckle, which have become household favorites. The brand has committed to using recycled plastic in its bottles and has progressively transitioned toward more sustainable packaging solutions. Mrs. Meyer's Clean Day appeals to consumers who want effective, pleasantly scented cleaning products that align with their environmental and health-conscious values, occupying a unique space between conventional and fully natural cleaning brands.
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