Murdock London was founded in 2006 by Brendan Murdock, who opened the brand's first barber shop in Shoreditch, East London. The company was established during the early wave of the modern men's grooming revival, positioning itself as a contemporary take on the traditional English barbershop. Murdock has since grown into a multi-location barbering and grooming brand with a product line distributed internationally.
The product range covers shaving preparations (shave cream, pre-shave oil, post-shave balm), beard care (beard oil, beard moisturizer, beard shampoo), hair styling products, skin care, and body care. Murdock London's formulations use natural ingredients and are developed in England. The brand's Quince & Oakmoss, Black Tea, and Patchouli scent profiles are used across product categories.
Murdock operates barbershop locations across London, including shops in Soho, the City, and department store concessions. The barbershops offer traditional and contemporary grooming services including cut-throat shaves, beard sculpting, hair coloring, and facial treatments. The retail product line is available through the brand's own channels and select international retailers.
As a modern luxury grooming brand, Murdock London bridges the gap between heritage English grooming houses and contemporary men's care brands. The company has built its reputation on the quality of its in-shop experience and the performance of its product formulations rather than historical lineage. Pricing positions the brand in the accessible-to-high luxury tier, competing with both established heritage brands and newer premium grooming entrants.