Olaplex is a haircare brand founded in 2014 that pioneered a patented bond-building technology designed to repair broken disulfide bonds in hair caused by chemical treatments, heat styling, and environmental damage. The brand's breakthrough bis-aminopropyl diglycol dimaleate molecule, found in its products, works at a molecular level to reconnect these bonds and restore hair's strength, structure, and integrity.
The brand launched initially as a professional salon product and quickly became an industry standard for use during and after color treatments to prevent damage. Olaplex has since expanded into a complete consumer haircare line available direct-to-consumer and through authorized retailers. The product range includes the No. 0 Intensive Bond Building Treatment, No. 3 Hair Perfector, No. 4 Bond Maintenance Shampoo, No. 5 Bond Maintenance Conditioner, and several styling and finishing products.
Olaplex products are vegan, cruelty-free, and free from sulfates, parabens, phthalates, phosphates, and gluten. The brand has cultivated a devoted following among both professional stylists and consumers, with its No. 3 Hair Perfector becoming one of the best-selling prestige haircare products globally. The company went public in 2021 and continues to expand its product line and global distribution.