Pair Eyewear is an innovative direct-to-consumer eyewear brand founded in 2019 by Sophia Edelstein and Nathan Kondamuri, built around a unique customizable glasses concept. The brand's signature product is a base frame with interchangeable magnetic top frames that snap on and off, allowing wearers to change the look of their glasses to match their mood, outfit, or occasion. This innovative approach has disrupted the traditional eyewear market by making glasses a fun, expressive accessory rather than a purely functional item.
The company offers prescription glasses, blue-light lenses, sunglasses, and progressives, all compatible with its magnetic top frame system. Pair Eyewear has secured partnerships with major entertainment and sports brands including Disney, Marvel, Harry Potter, NFL, NBA, and various universities for licensed top frame designs. The base frames start at an affordable price point and top frames are available from as little as $25 each. The company appeared on Shark Tank in 2021, securing investment from all five sharks, and has since grown rapidly with millions of top frames sold.