Palace Skateboards, commonly known simply as Palace, is a British skateboarding and streetwear brand founded in 2009 by Lev Tanju in London, England. Tanju, a skateboarder from South London, started Palace as a skate crew and brand name before formalizing it as a clothing label. The brand quickly gained recognition for its irreverent humor, lo-fi aesthetic, bold graphics, and the iconic Triferg logo, a Penrose triangle featuring the letters P, A, L designed by Fergus Purcell (also known as Fergadelic). Palace emerged as Britain's answer to Supreme, adopting a similar limited-drop model and cultivating an air of exclusivity and cultural credibility. The brand's marketing stands out for its comedic, absurdist approach, with product descriptions and videos that parody fashion industry conventions. Palace has built strong relationships with major brands through high-profile collaborations, partnering with Adidas (as its primary footwear partner), Ralph Lauren, Moschino, Mercedes-AMG, Calvin Klein, Gucci, and many others. The Palace x Ralph Lauren collaboration in 2018 was particularly notable for bridging British skate culture with American preppy heritage. Palace operates flagship stores in London, New York, Los Angeles, and Tokyo. The brand sponsors a professional skate team and produces its own skateboards, maintaining authentic ties to the skateboarding community that birthed it. Despite its growth into a global streetwear powerhouse, Palace retains the cheeky, self-deprecating British humor and genuine skate culture roots that distinguished it from the start. Palace remains independently owned by Tanju and his business partners.
palaceskateboards.com/ →