Philippa Craddock is a London-based luxury floral designer who launched her eponymous business in 2009 from her kitchen table. Self-taught in floristry, she initially started a small plant gift company before discovering her passion for bridal and event flowers. She has since built one of the most respected floral design studios in the United Kingdom, with a client roster that includes Christian Dior, Alexander McQueen, Hermes, Chopard, British Vogue, the V&A museum, Kensington Palace, and Hampton Court Palace.
Craddock gained international recognition in 2018 when she was selected to design the floral installations for the wedding of Prince Harry and Meghan Markle at St George's Chapel, Windsor Castle. For the royal wedding, she created the spectacular floral arch at the chapel entrance using foliage sourced from The Crown Estate and Windsor Great Park, along with seasonal plants including beech, birch, and hornbeam. In 2018, she also launched her own flower school offering masterclasses and workshops in floral design.
A distinctive aspect of Craddock's practice is her commitment to sustainable floristry. She avoids florist foam, a non-biodegradable plastic product commonly used in the industry, and sources flowers from local British growers where possible. When importing flowers from abroad, her team ensures they come from fair-trade certified farms. Her studio handles everything from intimate bridal bouquets to large-scale installations for fashion houses, museums, and royal residences, making her one of the few florists operating at the highest level of both the luxury wedding and corporate event markets.