Pottery Barn is an American upscale home furnishing store and e-commerce company, a brand of Williams-Sonoma, Inc. Founded in 1949 by Paul Secon and his brother Morris in Lower Manhattan, New York City, the company was acquired by Williams-Sonoma in 1986. Pottery Barn is headquartered in San Francisco, California, and operates over 180 retail stores across the United States and Canada, along with franchised locations internationally.
The brand is positioned in the upper-mid-range to premium segment of the home furnishings market, known for its classic American style with a focus on quality craftsmanship and timeless design. Pottery Barn's aesthetic blends traditional and contemporary elements, featuring natural materials, neutral color palettes, and comfortable, lived-in appeal. The company collaborates with designers and has released licensed collections.
Pottery Barn's product range includes living room and bedroom furniture, dining tables, outdoor furniture, lighting, rugs, curtains, bedding, bath accessories, decorative objects, and seasonal decor. The brand also offers a comprehensive interior design services program, including complimentary design consultations both in-store and online. The sister brands include Pottery Barn Kids and Pottery Barn Teen, which cater to younger demographics.
The company has earned recognition for its sustainability efforts, including its commitment to responsibly sourced wood, organic cotton bedding, and Fair Trade Certified products. Pottery Barn is a leading employer of interior design talent in retail and has invested significantly in its e-commerce platform, offering augmented reality room visualization tools and a wedding and gift registry service.