PXG (Parsons Xtreme Golf) is an American luxury golf equipment manufacturer founded in 2014 by billionaire Bob Parsons, the founder of GoDaddy. The company was established with the explicit goal of creating the highest-performing golf clubs without regard to manufacturing cost. PXG's approach involves using premium materials such as military-grade titanium, carbon fiber, and proprietary alloys, combined with precision CNC machining processes that are significantly more labor-intensive and expensive than standard industry methods. Each club undergoes multiple stages of hand-finishing and quality control.
PXG's product line includes drivers, fairway woods, hybrids, irons, wedges, putters, and a growing apparel and accessories collection. The brand's irons are particularly notable for their use of a hollow-body construction with a thermoplastic elastomer (TPE) core, a design that was novel in the premium iron segment when introduced. PXG employs a direct-to-consumer sales model supplemented by a network of authorized fitting studios, where custom club fitting is a central part of the purchase experience. The company has invested heavily in R&D, holding numerous patents for club design innovations.
The brand sponsors professional golfers on multiple tours including the PGA Tour, LPGA Tour, and Champions Tour. PXG is headquartered in Scottsdale, Arizona, and remains privately held by Bob Parsons through his investment firm. While PXG initially positioned itself at an ultra-premium price point (irons retailing above $300 per club), the company has gradually introduced more accessible lines while maintaining its flagship premium offerings. PXG has grown from a niche disruptor to a recognized name in the premium golf equipment market, competing directly with established brands at the top tier.