quip is a modern oral care brand founded in 2015 by Simon Enever, a British industrial designer, with the mission of making good oral care habits more accessible and enjoyable. Headquartered in Brooklyn, New York, quip gained rapid popularity through its direct-to-consumer model and sleek, minimalist product design that brought a fresh aesthetic to the oral care aisle. The brand's signature slim electric toothbrush features a built-in two-minute timer with 30-second interval pulses to encourage dentist-recommended brushing habits. quip operates on a subscription model, delivering replacement brush heads, toothpaste, and floss to customers' doors on a dentist-recommended schedule, removing the guesswork from maintaining an oral care routine. The product lineup includes electric toothbrushes in metal and plastic versions, kids' toothbrushes, refillable floss dispensers, mouthwash, whitening strips, gum, and toothpaste. quip has raised significant venture capital funding and expanded its distribution from online-only to major retailers including Target and Walmart. The brand has also launched quip dental insurance plans and a network of dental practices, positioning itself as a full-service oral health company. quip's combination of thoughtful design, affordable pricing, convenient subscriptions, and expanded dental services has made it one of the fastest-growing oral care brands in the United States.
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