Ritual is a health and wellness brand founded in 2015 by Kat Schneider in Los Angeles, built on a mission to bring radical transparency to the supplement industry. The brand was one of the first supplement companies to disclose the exact sources of every ingredient, including the specific farms and suppliers, and to make its products traceable through a Made Traceable supply chain. Ritual's subscription-based model and sleek, modern branding helped rebrand the supplement category for a younger, design-conscious consumer.
The Ritual website offers its range of multivitamins, protein powders, gut health products, and prenatal supplements for women, men, and kids. The brand's flagship Essential for Women multivitamin was its breakout product, featuring a delayed-release capsule design and a unique minty tab to prevent the fishy aftertaste common with omega-3 supplements. All Ritual products are vegan, non-GMO, and third-party tested, with Clean Label Project certification. The brand has published clinical studies on its products and maintains a science advisory board to guide formulation decisions.