Saatva is a luxury direct-to-consumer mattress brand founded in 2010 by Ron Rudzin, who set out to create a premium online mattress company that offered luxury hotel-quality sleep at a fraction of traditional retail prices. Saatva distinguished itself from the foam-in-a-box mattress trend by offering a traditional innerspring mattress with a coil-on-coil construction, featuring individually wrapped comfort coils layered on top of a steel support coil system with a plush Euro pillow top. This design delivers the classic feel of a high-end hotel mattress with excellent support, breathability, and edge support that all-foam mattresses struggle to match. Saatva has expanded well beyond its original mattress to offer a diverse portfolio of sleep products including the Saatva Classic innerspring, Saatva Loom & Leaf memory foam, Saatva Latex Hybrid, Saatva HD for heavier sleepers, Saatva Youth for children, and the Solaire adjustable air mattress. The company also sells organic bedding, pillows, mattress toppers, bed frames, foundations, and adjustable bases. Saatva emphasizes sustainability and environmental responsibility, using certified organic cotton, CertiPUR-US certified foams, and recycled steel in its products. The company offers complimentary white-glove delivery with in-room setup and old mattress removal, a level of service rare in the online mattress industry. Based in Austin, Texas, Saatva operates viewing rooms in select cities and has earned a reputation as the premium choice in the online mattress market, consistently ranking highly in independent reviews for comfort, support, and customer satisfaction.
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