Serena & Lily is an American home furnishings and decor brand founded in 2003 by Serena Dugan and Lily Kanter. The company is headquartered in Sausalito, California, and has grown from a baby bedding brand into a full-line home furnishings company known for its coastal-inspired, relaxed aesthetic. Serena & Lily operates over 25 retail stores, which it calls Design Shops, in upscale locations across the United States.
The brand's design identity is rooted in a California coastal sensibility, blending natural textures, airy palettes, and artisanal craftsmanship. Serena & Lily products often feature rattan, woven materials, natural fibers, and blue-and-white color schemes that evoke seaside living. The company works with artisan communities around the world, sourcing handwoven furniture and textiles from skilled craftspeople.
The product range includes upholstered seating, beds and headboards, dining furniture, accent tables, storage, lighting, rugs, wallpaper, bedding, bath accessories, outdoor furniture, and decorative objects. Signature products include the Riviera collection of bistro-style dining chairs, the Hanging Rattan chair, and the brand's popular woven headboards. Serena & Lily's wallpaper collection has also gained a dedicated following among interior designers.
Serena & Lily offers complimentary design services both in-store and online, with a team of interior designers available to help customers with room planning and product selection. The company caters to a premium market segment and has built a loyal customer base among design-conscious homeowners, particularly those drawn to coastal, cottage, and relaxed-elegant interiors.