Skittles is one of the world's most popular fruit-flavored candy brands, first produced in 1974 in Britain before being introduced to North America in 1979. The brand is now manufactured by Mars, Incorporated and has become the best-selling candy in the United States. Skittles are small, colorful, fruit-flavored candies with a hard sugar shell and a chewy interior, with Original flavors including Strawberry, Orange, Lemon, Green Apple, and Grape. The brand's iconic 'Taste the Rainbow' advertising campaign, launched in 1994, is one of the longest-running and most memorable taglines in candy marketing history. Skittles has expanded its lineup to include Tropical, Wild Berry, Sour, Smoothies, and various limited-edition varieties. The brand is known for its playful, often surreal advertising that appeals particularly to younger consumers. In 2019, Mars reportedly spent over $200 million on Skittles advertising, reflecting the brand's importance to the company's portfolio. Skittles has also become a cultural phenomenon, famously associated with NFL star Marshawn Lynch and frequently referenced in popular culture. The brand's vibrant colors and bold fruit flavors have helped it maintain a dominant position in the non-chocolate candy category globally.
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