Swanson Health Products is a direct-to-consumer retailer of vitamins, supplements, and natural health products founded in 1969 by Leland Swanson in Fargo, North Dakota. The company began as a small mail-order business and has grown into one of the largest online retailers in the health and wellness space, offering over 25,000 products at competitive prices with a focus on value and accessibility.
Swanson manufactures many of its own products under the Swanson brand, which includes over 1,100 supplement formulations spanning vitamins, minerals, herbs, amino acids, probiotics, omega fatty acids, and specialty supplements. The company also carries thousands of products from third-party brands across supplements, natural foods, personal care, and pet health categories. Swanson's in-house manufacturing follows Good Manufacturing Practices (GMP) and the company conducts extensive quality testing on its products.
The company is known for its competitive pricing, frequent promotions, and value-sized packaging options that offer significant savings for regular supplement users. Swanson's website features detailed product information including supplement facts, customer reviews, and educational content about health topics. The company ships to customers in the United States and internationally, maintaining its founder's original mission of making quality health products affordable and accessible.