Too Faced is a prestige cosmetics brand founded in 1998 by Jerrod Blandino and Jeremy Johnson in Irvine, California, and acquired by Estee Lauder Companies in 2016. The brand is known for its playful, feminine aesthetic, whimsical packaging, and commitment to cruelty-free formulations. Too Faced has built a devoted following with its scented, dessert-inspired products and innovative formulas, becoming one of the top-selling prestige makeup brands in the United States.
The Too Faced website features its full collection of face, eye, lip, and cheek products, along with skincare and tools. The brand's hero products include the Better Than Sex mascara, which has been the number-one prestige mascara in America for multiple years, the Born This Way foundation line, and the beloved Chocolate Bar eyeshadow palettes that actually smell like chocolate. The site offers exclusive bundles, a rewards program, and frequent promotions alongside detailed product tutorials and shade-matching tools.