TradeSmarter is a financial technology company founded in 2013 and headquartered in Herzliya, Israel. The company provides white label trading platform solutions for online brokers in the forex and CFD industry. TradeSmarter focuses on delivering modern, mobile-first trading experiences with a particular emphasis on user acquisition and retention tools designed to help brokers grow their client bases and improve trader engagement.
TradeSmarter's platform includes a responsive web-based trading terminal, native mobile applications for iOS and Android, a back-office management system, and integrated CRM tools. The platform supports trading in forex, CFDs, stocks, indices, commodities, and cryptocurrencies. Notable features include social trading, gamification elements, push notifications, and an educational content module. The company emphasizes conversion optimization and provides marketing tools, landing page builders, and analytics to help brokers maximize their customer acquisition efforts.
TradeSmarter operates on a revenue-sharing or licensing fee model, with pricing tailored to each broker's volume and requirements. The company has served brokers across multiple jurisdictions and focuses on providing a technologically modern alternative to traditional trading platforms. Their mobile-first design philosophy reflects the growing trend of traders using smartphones as their primary trading device.