Trek Bicycle Corporation is one of the world's largest and most recognized bicycle manufacturers, founded in 1976 in Waterloo, Wisconsin. The company designs and sells a comprehensive range of bicycles including road bikes, mountain bikes, hybrid bikes, gravel bikes, e-bikes, and kids' bikes, along with cycling accessories, components, and apparel. Trek bikes are sold through a network of over 1,700 authorized retailers worldwide and through the company's direct-to-consumer website.
Trek has a storied history in competitive cycling, having sponsored teams that have won numerous Tour de France titles, Olympic medals, and World Championship victories. The company invests heavily in research and development, operating an advanced engineering facility where it develops proprietary technologies like OCLV Carbon (Optimum Compaction Low Void) for lightweight carbon fiber frames and IsoSpeed decoupler technology for vibration dampening.
Beyond product innovation, Trek is committed to cycling advocacy and sustainability through its Trek Bicycle Advocacy initiative and its goal to achieve carbon neutrality. The company's product range spans from entry-level recreational bikes to elite racing machines, making cycling accessible to riders of all abilities and budgets. Trek also operates the Bontrager accessories brand, offering wheels, saddles, shoes, helmets, and other cycling components.