Ulta Beauty is the largest beauty retailer in the United States, operating over 1,300 stores across all 50 states along with a comprehensive e-commerce platform. Founded in 1990 and headquartered in Bolingbrook, Illinois, Ulta distinguishes itself by carrying both prestige and mass-market beauty brands under one roof, offering everything from drugstore favorites to high-end luxury lines.
The retailer's product range spans cosmetics, skincare, haircare, fragrance, bath and body products, and beauty tools. Ulta also features in-store salons offering hair, skin, and brow services, making it a one-stop destination for beauty needs. The company carries over 600 brands, including MAC, Clinique, and Lancome alongside affordable options like NYX, e.l.f., and Maybelline.
Ulta's Ultamate Rewards loyalty program boasts over 40 million members and is consistently ranked among the best retail loyalty programs in the country. Members earn points on all purchases, including salon services, and can redeem them for dollars off future purchases. The company has also expanded its reach through a partnership with Target, operating Ulta Beauty at Target shop-in-shops in hundreds of Target locations.