Venus et Fleur is a luxury floral brand founded in 2015 by husband-and-wife duo Seema Bansal and Sunny Chadha in New York City. The company specializes in Eternity Flowers, which are 100% real roses sourced from Ecuador that undergo a proprietary preservation process, allowing them to maintain their natural beauty, softness, and vibrant colors for up to a year or more without water, sunlight, or trimming. The founders were inspired to launch the brand after receiving a disappointing Valentine's Day flower delivery that fell short of its online presentation.
Venus et Fleur offers arrangements ranging from the compact Le Mini Round starting at $49 to grand installations priced at several thousand dollars. Their signature collections include round and square hatboxes, heart-shaped arrangements, and custom monogrammed designs. Every arrangement is handcrafted and can be personalized with specific color selections. The company operates retail locations in New York and has expanded to serve customers globally through its e-commerce platform, with offices in New Jersey, New York, and the United Kingdom.
The brand has attracted a high-profile celebrity clientele and has been featured in publications including Forbes, Vogue, and Harper's Bazaar. Both founders were named to the Forbes 30 Under 30 list in the retail and e-commerce category in 2018. Venus et Fleur has positioned itself at the intersection of luxury gifting and floral design, competing in the preserved flower market alongside brands like The Million Roses while maintaining a focus on premium presentation and year-long longevity.