Versace is an Italian luxury fashion house founded in 1978 by Gianni Versace in Milan. Following Gianni Versace's death in 1997, his sister Donatella Versace assumed the role of creative director and has led the brand's design direction since. The company was acquired by Capri Holdings (now Tapestry-owned) in 2018 for approximately 2.1 billion USD.
Versace is known for bold prints, vibrant colors, and design elements drawn from Greek and Roman classical motifs. The Medusa head logo and Greek key (Greca) pattern are the brand's primary symbols. The house produces men's and women's ready-to-wear, haute couture (Atelier Versace), leather goods, footwear, accessories, fragrances, watches, and home furnishings through Versace Home.
The brand's fashion collections are recognized for their maximalist aesthetic, with prominent use of baroque prints, safety pin hardware, and body-conscious silhouettes. Versace's advertising campaigns and runway shows have historically featured prominent supermodels and celebrities. The house's green jungle-print dress worn by Jennifer Lopez at the 2000 Grammy Awards is one of the most referenced moments in fashion history.
Versace operates over 200 boutiques worldwide and sells through its own e-commerce platform as well as select department stores and luxury retailers. The brand's product range spans a wide price spectrum, from accessories and fragrances at accessible luxury price points to Atelier Versace couture gowns available by appointment. Versace also licenses its brand for eyewear through EssilorLuxottica and fragrances through Coty.