Vivino is the world's largest online wine marketplace and community, founded in 2010 by Heini Zachariassen and Theis Sondergaard in Copenhagen, Denmark. The platform has grown to over 65 million users worldwide who have contributed more than 200 million wine ratings, making it the most comprehensive crowd-sourced wine rating database in existence. Vivino's mobile app allows users to scan any wine label with their phone camera to instantly see ratings, reviews, price comparisons, and tasting notes from the community.
The Vivino website and app offer both a wine discovery and rating platform and a full e-commerce marketplace where users can purchase wines directly. The marketplace connects consumers with wine merchants and wineries worldwide, offering millions of wines at competitive prices with delivery to most US states and many international markets. Vivino's recommendation engine uses machine learning to analyze each user's ratings and preferences to suggest new wines they are likely to enjoy.