Wayfair is an American e-commerce company that sells furniture, home furnishings, decor, and household goods. Founded in 2002 by Niraj Shah and Steve Conine, the company is headquartered in Boston, Massachusetts. Wayfair operates as a primarily online retailer and is one of the largest online destinations for home goods in the United States, with a catalog of over 33 million items from more than 23,000 suppliers.
The company operates several retail brands under its umbrella. The main Wayfair storefront offers a broad range of products across all price points, while AllModern focuses on modern and contemporary styles, Birch Lane targets classic and farmhouse aesthetics, and Joss & Main offers curated collections at value prices. This multi-brand strategy allows Wayfair to appeal to different customer segments and design preferences.
Wayfair's product range spans furniture for every room, lighting fixtures, rugs, bedding, bath accessories, kitchen essentials, outdoor furniture, storage solutions, and home improvement items. The company is known for its extensive selection and competitive pricing, frequently running sales events. The platform features 3D room planning tools, augmented reality visualization through its mobile app, and a large library of customer photos and reviews.
Wayfair is publicly traded on the NYSE under the ticker W. The company also operates international sites in Canada, the United Kingdom, Ireland, and Germany. In addition to its online presence, Wayfair has opened physical retail stores and outlet locations in select markets.