Wordtune is an AI-powered writing assistant developed by AI21 Labs that helps users rewrite, rephrase, and improve their text in real time. Founded in 2018 by Ori Goshen, Yoav Shoham, and Amnon Shashua, AI21 Labs is headquartered in Tel Aviv, Israel, and Wordtune was launched as the company's consumer-facing product. The platform uses large language models to understand the meaning and context of written text, offering intelligent suggestions for rephrasing sentences, adjusting tone, shortening or expanding content, and improving clarity and readability. Wordtune's core rewriting features include options to make text more casual or formal, shorten verbose sentences, expand brief statements into more detailed explanations, and generate alternative phrasings that convey the same meaning with different word choices. The platform includes Wordtune Read, a feature designed for processing long documents, articles, and PDFs by generating AI summaries and allowing users to ask questions about the content to extract specific information quickly. Wordtune also offers Wordtune Editor, a full writing workspace where users can draft content from scratch with AI assistance, generate text continuations, and get real-time suggestions as they type. The platform provides grammar and spelling correction alongside its rewriting capabilities. Wordtune Spices is a feature that generates creative additions to text, including statistical facts, analogies, examples, and counterarguments to strengthen writing. The platform is available as a browser extension for Chrome and Edge, as well as integrations with popular writing environments. Wordtune operates on a freemium model with a free plan that provides limited rewrites per day. The Plus plan costs approximately $13.99 per month and includes unlimited rewrites, Wordtune Read access with higher document limits, and premium rewriting features. Business and Enterprise plans are available for teams requiring collaboration tools, admin controls, and dedicated support.
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