Wrangler is an iconic American denim and workwear brand founded in 1947 by the Blue Bell Overall Company in Greensboro, North Carolina. Originally designed to meet the demands of working cowboys and rodeo riders, Wrangler quickly became synonymous with authentic Western wear and rugged durability. The brand's signature 13MWZ cowboy cut jeans, developed in collaboration with professional rodeo champion Jim Shoulders, set the standard for Western denim and remain a bestseller decades later. Wrangler expanded beyond its cowboy roots to become one of the world's most recognized denim brands, offering a comprehensive range of jeans, shirts, jackets, and accessories for men, women, and children. The brand is known for its commitment to quality craftsmanship, functional design, and accessible pricing that delivers genuine value. Wrangler has been the official jeans of the Professional Rodeo Cowboys Association (PRCA) since 1974, cementing its authenticity in Western culture. The brand also offers workwear lines engineered for durability in demanding work environments, featuring reinforced construction and functional details. Now owned by Kontoor Brands, which spun off from VF Corporation in 2019, Wrangler continues to innovate with sustainable manufacturing initiatives and modern fits while honoring its heritage. With a presence in over 80 countries, Wrangler remains a global leader in denim, blending Western authenticity with contemporary style.
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