Cadillac is an American luxury automobile brand founded in 1902 in Detroit by Henry Leland and named after the French explorer who founded the city. It became part of General Motors in 1909 and has served as GM's flagship luxury division for more than a century, historically marketing itself as the Standard of the World.
Cadillac pioneered numerous automotive innovations, including the electric self-starter in 1912 and the first mass-produced V16 engine in 1930. Its modern lineup centers on luxury SUVs, including the Escalade full-size SUV, a fixture of American luxury since 1999, alongside the XT-series crossovers and the CT4 and CT5 sedans. High-performance V-Series and V-Series Blackwing models compete with European sport sedans.
The brand is undergoing a major transition to electric vehicles built on GM's Ultium platform. Its EV range includes the Lyriq crossover, the Optiq, the three-row Vistiq, the Escalade IQ, and the Celestiq, an ultra-luxury hand-built electric flagship priced from around $340,000 and assembled to individual commission at GM's Global Technical Center in Warren, Michigan.
Cadillac is headquartered in Warren, Michigan, and sells through a global dealer network with key markets in North America, China, and the Middle East, supported by online sales tools on its official site.