Equinox is a luxury fitness company founded in 1991 by the Errico family on the Upper West Side of New York City. The company has grown from a single gym into a lifestyle brand encompassing high-end fitness clubs, a hotel, and various wellness and media ventures. Equinox is a subsidiary of Equinox Holdings, which is majority-owned by Related Companies, the real estate development firm led by Stephen Ross.
Equinox operates over 100 upscale fitness club locations across major cities in the United States, as well as locations in London, Toronto, and Vancouver. Clubs feature premium equipment, group fitness studios, indoor cycling studios, Pilates and yoga studios, swimming pools (at select locations), full-service spa and grooming facilities, and eucalyptus-infused steam rooms. The company employs personal trainers certified through its own Equinox Fitness Training Institute and offers proprietary group fitness programming.
The Equinox brand extends beyond fitness clubs. Equinox Hotels, launched in 2019 with its first property at Hudson Yards in New York, applies the brand's fitness and wellness ethos to the hospitality sector, offering in-room fitness programming, regeneration-focused amenities, and nutritionally curated dining. The company also operates Equinox+, a digital fitness platform providing on-demand and live classes.
The brand further expanded through its investment in SoulCycle, the indoor cycling company, and other fitness-adjacent ventures. Equinox positions itself at the premium tier of the fitness market, with membership fees substantially higher than conventional gym chains. Monthly memberships typically range from several hundred dollars depending on location and tier, with initiation fees often required.