Founded in Rome in 1925 by Adele Casagrande and Edoardo Fendi, Fendi is an Italian maison of heritage, craftsmanship, and daring creativity that has become one of the foremost names in luxury fashion. Originally a fur and leather goods shop, the brand gained global recognition through its exceptional materials, artisanal excellence, and bold design, including landmark contributions such as the "double-F" logo and iconic bags like the Baguette and Peekaboo. Under long-term steward Karl Lagerfeld, and now guided by Silvia Venturini Fendi (with recent involvement by Kim Jones in womenswear), the label blends its deep Roman roots " in architecture, art, and rich artisanal tradition " with modern innovation in ready-to-wear, accessories, footwear, fragrances, and eyewear. Now part of the LVMH group, Fendi stands at the intersection of timeless elegance and next-level luxury, defining itself by expressive identity, quality, and a daring yet refined aesthetic.