Iterable is an AI-powered cross-channel customer engagement platform that helps consumer brands deliver individualized, real-time experiences across email, SMS, mobile push, in-app, and web messaging.
Nova, Iterable's intelligence layer, provides three capabilities: Nova Insights surfaces performance signals and explains why campaigns work, Nova Agents automate audience building, journey optimization, and campaign creation, and Nova Decisioning selects the next best action for each customer in real time from behavioral signals. These build on Iterable's established AI features such as Brand Affinity scoring, Send Time Optimization, and Predictive Goals. The platform unifies behavioral, product, and engagement data, supports dynamic segmentation, and orchestrates 1:1 cross-channel journeys through its Studio builder, with APIs and webhooks for custom integration.
Iterable serves enterprise and growth-stage marketing teams at consumer brands; customers include Redfin, Priceline, Calm, and Box. The company was founded in 2013 by Andrew Boni and Justin Zhu, is headquartered in San Francisco, and has raised approximately $343M.
The platform is web-based. Pricing is not publicly listed; estimates are provided through a sales contact form.