Jumeirah is a Dubai-based luxury hospitality group founded in 1997 and a member of Dubai Holding. The company rose to global prominence with the 1999 opening of the sail-shaped Burj Al Arab Jumeirah, which became an icon of modern Dubai, alongside Jumeirah Beach Hotel and the Madinat Jumeirah resort complex with its waterways and traditional architecture.
The group's portfolio has grown to roughly 30 hotels and resorts across the Middle East, Europe, and Asia, including The Carlton Tower Jumeirah in London, Jumeirah Capri Palace in Italy, and beach resorts in the Maldives, Bali, and the Gulf. Properties combine contemporary luxury with service rooted in Arabian hospitality, and many house destination restaurants, extensive spas under the Talise brand, and private beach clubs.
Jumeirah also operates Jumeirah Living, its serviced residence brand for long and short stays, with residences such as Jumeirah Living World Trade Centre Residence in Dubai offering full hotel services in a residential format. The group is expanding internationally as part of Dubai Holding's hospitality strategy, and bookings are handled directly through its website, the Jumeirah One loyalty program, and travel partners.