Kenzo is a French luxury fashion house founded in 1970 by Japanese designer Kenzo Takada in Paris. The brand is owned by LVMH Moet Hennessy Louis Vuitton, which acquired it in 1993. Nigo, the Japanese designer and founder of streetwear brand A Bathing Ape, was appointed artistic director in 2021.
Kenzo Takada was among the first Japanese designers to gain prominence in the Paris fashion scene, and his designs were noted for their vivid colors, bold prints, and fusion of Eastern and Western aesthetics. The brand's tiger motif, introduced in the brand's early years, has become one of its most recognizable design elements. Under successive creative directors including Antonio Marras, Humberto Leon and Carol Lim, and Felipe Oliveira Baptista, the brand has explored different design directions while maintaining its identity as a colorful, print-driven fashion house.
Under Nigo, the brand has shifted toward a design language that incorporates elements of workwear, streetwear, and Japanese cultural references alongside the house's heritage prints and motifs. The Boke Flower, a stylized poppy design, has been introduced as a new signature motif.
Kenzo's product range includes men's and women's ready-to-wear, accessories, shoes, fragrances, and a children's line (Kenzo Kids). Kenzo Parfums, operated through LVMH's fragrance division, produces popular scents including Kenzo Flower and Kenzo Homme. The brand operates boutiques in major cities worldwide and sells through its own e-commerce platform, department stores, and multi-brand retailers. Kenzo presents its collections during Paris Fashion Week.