Mercedes-Maybach is the ultra-luxury sub-brand of Mercedes-Benz, reviving the historic Maybach name that dates back to Wilhelm Maybach's founding of the original Maybach-Motorenbau in 1909 in Stuttgart, Germany. The Maybach marque originally produced luxury automobiles and engines before ceasing car production in 1941 and later being absorbed into Daimler-Benz. Mercedes-Benz reintroduced the Maybach name as a standalone brand in 2002 with the Maybach 57 and 62 sedans, but discontinued these models in 2012 due to insufficient sales. In 2015, the brand was relaunched as Mercedes-Maybach, a sub-brand integrated within the Mercedes-Benz model range, beginning with the S-Class-based Mercedes-Maybach S 580 and S 680. This approach has proven commercially successful, with Mercedes-Maybach models now available across multiple vehicle segments. The current lineup includes the Mercedes-Maybach S-Class sedan, the GLS 600 luxury SUV, and the EQS 680 SUV, the brand's first fully electric vehicle. Mercedes-Maybach vehicles are distinguished from standard Mercedes-Benz models by extended wheelbases, upgraded interior appointments including exclusive leather, wood, and metal trim options, enhanced rear-seat comfort with features such as reclining executive seats, champagne flute holders, and dedicated climate zones. The brand targets buyers who seek the ultimate in chauffeured luxury and personal comfort, competing directly with Rolls-Royce and Bentley in the ultra-luxury segment. All Mercedes-Maybach vehicles are produced at Mercedes-Benz manufacturing facilities in Germany and the United States.
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