Norton Motorcycles is a British motorcycle manufacturer founded in 1898 by James Lansdowne Norton in Birmingham, England. One of the oldest names in motorcycling, Norton won at the first Isle of Man TT in 1907 and accumulated an extensive racing record through the twentieth century with machines such as the Manx, while the Commando became one of the definitive British motorcycles of the late 1960s and 1970s.
After a turbulent modern history, Norton was acquired in 2020 by TVS Motor Company, one of India's largest motorcycle manufacturers, which has invested in rebuilding the brand. Norton now operates from a purpose-built headquarters and factory in Solihull, in the West Midlands, where motorcycles are hand-assembled with extensive quality control.
The current range centers on the Commando 961, a retro-styled parallel-twin roadster offered in Sport and Cafe Racer forms, and the V4SV, a 185 horsepower, 1,200cc V4 superbike with a hand-polished aluminum or carbon-fiber tank, Ohlins suspension, and carbon bodywork, along with the V4CR cafe racer derivative. Each machine emphasizes hand craftsmanship and premium components.
Norton sells through official dealers in the United Kingdom and a growing set of international markets, with the V4SV positioned among the most expensive series-production British motorcycles.