Orlebar Brown is a British luxury resort wear brand founded in 2007 by Adam Brown in London. The brand was created to address a gap in the menswear market for tailored swim shorts that could transition from beach to social settings without requiring a change of clothing. The founding concept was a swim short cut and finished to the standard of tailored trousers. Orlebar Brown was acquired by Chanel in 2018.
The brand's core product is its tailored swim short, available in a range of fits, lengths, and fabrics. The flagship Bulldog model is a mid-length swim short with a tailored side-fastener, adjustable waistband, and clean silhouette. The collection has expanded to encompass a full resort and vacation wardrobe for men, including linen shirts, polo shirts, knitwear, trousers, outerwear, and accessories. Orlebar Brown is also known for its photographic print swim shorts and collaborations with cultural properties including the James Bond franchise. Women's swimwear and resort wear were introduced as the brand broadened its audience.
Orlebar Brown operates standalone boutiques in London, New York, and several resort locations, alongside a global e-commerce platform and wholesale distribution through luxury department stores and specialty retailers. Pricing positions the brand in the premium luxury tier, with swim shorts typically priced between $200 and $350 and resort wear at comparable levels. The brand's design identity centers on the idea that swimwear and vacation clothing should be as considered and well-made as regular tailored menswear.