TaylorMade is an American golf equipment company founded in 1979 by Gary Adams in McHenry, Illinois, and now headquartered in Carlsbad, California. Adams launched the company around a 12-degree stainless steel driver, nicknamed the Pittsburgh Persimmon, which helped move the golf industry from wooden clubheads to metalwoods. TaylorMade has since remained driver-focused in its innovation, introducing movable weight technology, adjustable hosels, and the carbon-faced Stealth driver in 2022, followed by the Qi driver families. Its product range covers the P-Series forged irons, Spider putters, and the TP5 and TP5x tour golf balls, and the brand maintains one of the most prominent tour staffs in professional golf, with players including Rory McIlroy, Scottie Scheffler, Tiger Woods, and Collin Morikawa. The company was owned by adidas from 1997 until 2017, when it was sold to private equity firm KPS Capital Partners, and in 2021 it was acquired by Centroid Investment Partners, a South Korean private equity firm. TaylorMade sells equipment, apparel, and accessories in markets worldwide and operates significant businesses in North America, Europe, Japan, and South Korea, competing directly with Callaway, Titleist, and PING at the premium end of the golf market.
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