Tudor is a Swiss watch brand founded in 1926 by Hans Wilsdorf, the founder of Rolex, in Geneva, Switzerland. The brand was established to offer watches with the reliability and build quality associated with Rolex at a more accessible price point. Tudor is a subsidiary of the Hans Wilsdorf Foundation, the same entity that owns Rolex.
Historically, Tudor utilized movements sourced from third-party suppliers, primarily ETA. Beginning in 2015, the brand introduced its first in-house movement, the Calibre MT5612, developed and manufactured at its facilities in Le Locle, Switzerland. Tudor's in-house movements are certified by COSC as chronometers and feature silicon balance springs and extended power reserves of approximately 70 hours.
Core collections include the Black Bay (a diving watch line available in numerous configurations including steel, bronze, and gold), the Pelagos (a professional-grade titanium diving watch rated to 500 meters), the Royal (a versatile daily-wear collection), and the 1926 (a classic dress watch line). The Black Bay Fifty-Eight, a vintage-proportioned diving watch, has become one of the most popular models in the lineup.
Tudor has partnerships with various organizations, including the French Navy (Marine Nationale), for which it has developed purpose-built dive watches. The brand also sponsors the All Blacks rugby team and the Alinghi Red Bull Racing sailing team.
Retail prices generally start at approximately $2,000 for entry-level models and extend to approximately $8,000 for gold and complication references. Tudor sells through authorized retailers and its own e-commerce platform in select markets.