Wild at Heart is a London-based luxury florist founded by Nikki Tibbles in 1993. Tibbles discovered her passion for floristry while helping friends with wedding flowers and apprenticed with a South London florist before establishing her own small studio in Southwark. The brand has since grown into one of London's most recognized luxury florists, known for opulent, abundantly textured arrangements that blend English garden aesthetics with contemporary design.
Wild at Heart operates from three London locations: the original Turquoise Island shop in Notting Hill, a flagship boutique on Pimlico Road in Chelsea's premier design district, and a prominent floral installation that has framed the entrance of Liberty department store on Regent Street for over a decade. The brand's client list includes Chanel, Christian Dior, Claridge's hotel, and Kensington Palace, along with a significant private client base among London's affluent residents.
Beyond commercial floristry, Nikki Tibbles established the Wild at Heart Foundation in 2017, a charity focused on animal rescue and welfare. The foundation operates alongside the floristry business and reflects Tibbles' personal advocacy for animal welfare causes. Wild at Heart's services encompass daily flower deliveries, subscription services, wedding floristry, large-scale event installations, and corporate contracts. The brand's recognizable style, which favors lavish, garden-gathered arrangements in muted and jewel-toned palettes, has earned consistent press coverage and a loyal following among London's luxury consumers over three decades of operation.