Boucheron is a French high jewelry and luxury goods house founded in 1858 by Frederic Boucheron in Paris. In 1893, Boucheron became the first jeweler to establish a boutique on Place Vendome, the location that would become the center of Parisian high jewelry. The company has been a subsidiary of the Kering Group since 2000.
Boucheron is recognized for its expertise in working with precious and semi-precious gemstones, innovative use of materials, and designs that draw on natural, architectural, and animal motifs. The brand's signature collections include Serpent Boheme (a sinuous snake motif introduced in the 19th century), Quatre (a graphic four-band ring combining different gold textures, colors, and materials), Jack de Boucheron (a flexible chain design), and Animaux de Collection (animal-themed high jewelry). The brand's workshops on Place Vendome produce both fine jewelry and annual high jewelry collections.
Boucheron's high jewelry creations are presented during Paris Haute Couture Week and feature exceptional gemstones set in elaborate designs. The house also maintains an archive of historical sketches and designs dating to its founding.
In addition to jewelry, Boucheron produces luxury watches, including jewelry timepieces and the Serpent Boheme watch collection, as well as fragrances. The brand's fragrance line includes Quatre, Serpent Boheme, and the Collection of prestige perfumes.
Boucheron operates boutiques in major cities worldwide, including its flagship at 26 Place Vendome. Fine jewelry prices start at approximately $1,500 for entry-level Quatre pieces and extend into the millions for high jewelry. The brand also sells through its own e-commerce platform.