Fitbit is a wearable technology brand that helped create the mainstream fitness tracker market. It is founded in 2007 in San Francisco by James Park and Eric Friedman, who set out to bring motion-sensor technology into a small clip-on device; the original Fitbit Tracker ships in 2009 and counts steps, distance, calories, and sleep. The brand popularizes step counting, the 10,000-steps daily goal, and social fitness challenges through its companion app, and over the years ships more than 100 million devices to users in over 100 countries. Its product lines include the Inspire and Charge trackers, the Versa and Sense smartwatches, and the Ace range for children, with features spanning heart-rate monitoring, sleep staging, stress tracking via electrodermal sensors, and ECG readings. Fitbit Premium, a subscription service, adds guided workouts, mindfulness sessions, and a Daily Readiness Score. Fitbit goes public in 2015 and is acquired by Google in January 2021 for 2.1 billion dollars, becoming part of Google's devices business. Under Google, Fitbit's health tracking technology is integrated into the Pixel Watch line, and the Fitbit app becomes the health hub for Google's wearables while standalone Fitbit trackers continue at accessible price points. The brand positions itself around everyday health and wellness rather than performance sports, making it a common entry point for people starting to track activity and sleep.
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