Framer is an AI-powered website design and publishing platform that enables users to create professional, responsive websites without writing code. Originally launched in 2015 by Koen Bok and Jorn van Dijk as a prototyping tool for interface designers, Framer pivoted to become a full-featured website builder with a strong emphasis on design fidelity and performance. The platform's AI capabilities allow users to generate complete website layouts, sections, and pages from natural language prompts, automatically producing visually polished designs with appropriate typography, color schemes, and imagery. Framer's visual editor provides pixel-level control over layout using a flexible canvas that supports CSS Grid, Flexbox, and absolute positioning, giving designers the same precision they expect from tools like Figma while producing live, published websites. The platform features a robust component system with variants, interactions, and animations, enabling sophisticated micro-interactions and scroll-based effects without custom code. Framer includes built-in CMS functionality for managing dynamic content like blog posts, portfolio items, and product listings, with support for collections, filtering, and custom fields. SEO tools include automatic sitemap generation, meta tag management, Open Graph settings, and fast page load speeds enabled by static site generation. The platform supports custom domains, SSL certificates, form handling, localization for multilingual sites, and integrations with analytics and marketing tools. Framer's template marketplace offers professionally designed starting points that can be fully customized. The platform is headquartered in Amsterdam, Netherlands, and has grown to serve hundreds of thousands of designers, freelancers, agencies, and startups who value design quality and creative control in their web publishing workflow.
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