Ladurée is a French luxury patisserie and tea house founded in 1862 by Louis Ernest Ladurée as a bakery on rue Royale in Paris. The house is credited with popularizing the double-decker macaron, in which two almond meringue shells are joined with a ganache filling, an innovation attributed to Pierre Desfontaines in the early twentieth century. The pastel-hued macaron box has since become one of the most recognizable objects in French gastronomy.
Ladurée produces macarons in classic and seasonal flavors alongside pastries, chocolates, candles, and gifts, and operates tea salons serving breakfast, lunch, and afternoon tea in its signature ornate interiors. The historic rue Royale salon and the Champs-Elysees flagship remain Parisian landmarks, and the brand has expanded to boutiques and salons across Europe, the Americas, the Middle East, and Asia.
Since 1993 Ladurée has been owned by Groupe Holder, the French family group that also developed the Paul bakery chain. The brand collaborates regularly with fashion houses and designers on limited-edition boxes, reinforcing its position at the intersection of pastry and luxury goods. Macarons, gift boxes, and hampers are sold in boutiques and through the brand's e-commerce sites, with gifting a core part of the business.