Subaru is the automotive brand of Subaru Corporation, a Japanese manufacturer headquartered in Shibuya, Tokyo. The parent company was founded in 1953 as Fuji Heavy Industries by Kenji Kita, formed from remnants of the Nakajima Aircraft Company, and adopted the Subaru name for the entire corporation in 2017. The brand's name refers to the Pleiades star cluster, reflected in its six-star logo. Subaru launched its first mass-produced car, the Subaru 360 microcar, in 1958, and has since built its identity around two engineering signatures: horizontally opposed boxer engines and standard symmetrical all-wheel drive, which is fitted to nearly every model it sells. The lineup includes the Outback and Forester crossovers, the Crosstrek, the Impreza and Legacy, the WRX performance sedan, the BRZ sports coupe developed jointly with Toyota, and the Solterra electric SUV. Subaru produces roughly 900,000 vehicles per year, with the United States as its largest market by a wide margin, where the brand has a loyal following among outdoor enthusiasts and consistently strong safety and reliability ratings. Toyota holds a roughly 20 percent stake in Subaru Corporation, and the two companies collaborate on sports cars and electric vehicle platforms, though Subaru remains an independent company. Subaru also has a long rally heritage, winning three World Rally Championship manufacturers' titles in the 1990s.
subaru.com/ →