Vilebrequin is a French luxury swimwear and resort wear brand founded in 1971 by Fred Prysquel in Saint-Tropez. The brand was inspired by the vibrant beach culture of the French Riviera and became known for its colorful, print-driven men's swim trunks. Vilebrequin is owned by G-III Apparel Group, which acquired the brand from its previous owners.
The brand's core product is its men's swim trunk collection, which features signature elements including a drawstring waist, rear pocket, and bold printed fabrics in a wide range of patterns refreshed each season. Popular prints include marine-themed motifs, tropical designs, and artist collaborations. Vilebrequin has expanded its offering to include women's swimwear, children's swimwear and clothing, resort wear, polo shirts, linen shirts, shorts, and accessories. The brand's father-son matching swim trunk sets have become a recognizable product category. Fabrics include quick-dry polyamide, linen, and cotton, with certain lines using recycled materials.
Vilebrequin operates over 150 boutiques and points of sale across approximately 70 countries, with a strong presence in coastal resort destinations, major cities, and travel retail locations. The brand also sells through its global e-commerce platform and select department stores. Pricing positions Vilebrequin in the premium luxury tier of the resort wear market, with men's swim trunks typically priced between $200 and $400. The brand's identity is closely tied to the summer lifestyle aesthetic of the French Riviera.