AB Tasty is a digital experience optimization platform from the French company of the same name, combining experimentation, personalization, and AI-powered commerce search and recommendations in one product suite used by over 1,000 brands.
Its AI capabilities include EmotionsAI, which detects visitors' emotional needs and segments audiences by emotion for personalization (technology from its Dotaki acquisition); Evi, an AI agent that formulates hypotheses, builds experiments visually, and analyzes reports; and AdaptiveCX, real-time predictive AI that personalizes experiences even for anonymous visitors. An AI-driven product search and recommendation engine, from its 2022 acquisition of Epoq, adds commerce merchandising capabilities.
The platform covers web A/B and multivariate testing, feature experimentation and rollouts with KPI-triggered rollbacks, dynamic content personalization, and advanced segmentation, across web, mobile apps, and devices via APIs and SDKs. It serves marketing, product, and conversion optimization teams in e-commerce, travel, beauty, fashion, financial services, and media.
AB Tasty was founded in 2013 by Alix de Sagazan and Remi Aubert and is headquartered in Paris. Pricing is not publicly listed; sales run through demos.