SE Ranking is an all-in-one SEO platform founded in 2013, headquartered in London, United Kingdom, with offices in the United States and Eastern Europe. The company provides a comprehensive suite of SEO tools including rank tracking, website auditing, backlink monitoring, keyword research, competitor analysis, and on-page SEO analysis. SE Ranking offers a white label feature that allows agencies and consultants to rebrand the entire platform under their own domain, logo, and color scheme.
The white label version of SE Ranking enables agencies to provide their clients with a fully branded SEO dashboard accessible via the agency's own custom domain. Agencies can generate white-labeled PDF reports, provide client logins to the branded platform, and manage multiple client SEO campaigns from a central dashboard. The platform also includes a lead generation widget and an SEO reporting tool that can be embedded on the agency's website.
SE Ranking serves over 800,000 users globally and has established itself as a mid-market alternative to larger platforms like SEMrush and Ahrefs. The platform supports rank tracking across Google, Yahoo, Bing, YouTube, and Google Maps with daily update frequency. Pricing is subscription-based with the white label add-on available on higher-tier plans. The company has been recognized by G2, Capterra, and other software review platforms for its ease of use and value proposition.