Braze is a customer engagement platform that unifies customer data, AI, and cross-channel messaging so brands can deliver personalized experiences at scale. The company, founded in 2011 as Appboy and rebranded in 2017, is publicly traded on NASDAQ (BRZE).
Its AI capabilities are consolidated under the BrazeAI brand: BrazeAI Decisioning Studio personalizes decisions at a 1:1 level (expanded by Braze's 2025 acquisition of OfferFit), BrazeAI Agents provide always-on agentic automation, and AI assists with campaign creation, copy generation, testing, and optimization, alongside predictive audience and behavior modeling. Core platform features include a Segment Builder, real-time data activation, the Canvas journey orchestration tool, dynamic content, and built-in A/B testing.
Braze supports messaging across email, SMS and RCS, mobile push, in-app and web messaging, WhatsApp, LINE, and KakaoTalk, plus paid audience syncing, all accessible via REST API. It serves mid-market and enterprise consumer brands in retail and e-commerce, fintech, travel, media, gaming, and quick-service restaurants, with a Braze Go edition for smaller companies.
Pricing is usage-based on monthly active users plus action credits, across four editions (Go, Select, Pro, Enterprise); quotes come through sales, with a free trial available.