Eres is a French luxury swimwear and lingerie brand founded in 1968 by Irene Leroux in Paris. The brand established its reputation through the development of technically innovative swimwear fabrics and construction methods, becoming known for a minimalist design aesthetic that prioritizes fit, comfort, and material quality over embellishment. Eres is owned by Chanel, which acquired a majority stake in the brand in 1996 and later took full ownership.
The brand's product range centers on swimwear and lingerie, with additional offerings in ready-to-wear and accessories. Eres swimwear is constructed from proprietary fabrics developed in partnership with specialized mills, engineered for chlorine resistance, UV protection, shape retention, and a distinctive matte finish. The brand is known for its extensive color palette, which changes seasonally, and its streamlined silhouettes that eschew visible logos in favor of subtle construction details. Eres lingerie follows the same design philosophy, featuring seamless construction, lightweight fabrics, and understated elegance.
Eres operates boutiques in Paris, Saint-Tropez, Cannes, London, New York, and other select locations, alongside its e-commerce platform. The brand positions itself in the high luxury tier of swimwear and lingerie, with swimsuits typically priced between $200 and $500 and lingerie at comparable price points. Eres maintains a strong following among consumers who value technical fabric innovation, precise fit, and quiet luxury aesthetics. Production takes place in the brand's own workshops in France.