Frase is an AI-powered SEO content optimization platform designed to help content marketers, SEO professionals, and writers research, plan, and create search-engine-optimized content. Founded in 2016 by Tomas Ratia, the company is headquartered in Boston, Massachusetts. The platform streamlines the content creation workflow from initial research through writing and optimization. Frase's research capabilities analyze top-ranking search results for any target keyword, extracting key topics, questions, statistics, and content structures from competing pages to generate comprehensive content briefs. The content brief builder produces detailed outlines with recommended headings, topics to cover, questions to answer, and target word counts based on SERP analysis. Frase's AI writing features generate complete content sections, paragraphs, and blog introductions based on the research data, enabling users to produce first drafts that are already aligned with search intent and topical coverage requirements. The platform's content optimization editor scores written content in real time against top-ranking competitors, providing a topic score that measures how well the content covers relevant subtopics, entities, and semantic keywords. Users receive specific recommendations on which topics to add, expand, or remove to improve their content's competitiveness for target search queries. Frase also offers a content analytics feature that monitors existing published content performance and identifies pages that are losing rankings or need updating. The platform provides answer engine optimization capabilities, analyzing how content appears in featured snippets and AI-generated search answers. Frase integrates with Google Search Console for performance data import and WordPress for direct content publishing. The platform operates on a paid subscription model with the Solo plan at $14.99 per month for individual users, the Basic plan at $44.99 per month, and the Team plan at $114.99 per month for collaborative teams. An AI writing add-on is available as an additional purchase for users who want unlimited AI-generated content.
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