RE/MAX, short for Real Estate Maximums, is an American international real estate franchise network. It was founded in 1973 in Denver, Colorado, by Dave and Gail Liniger, who introduced a then-novel business model: instead of splitting commissions with a brokerage, agents kept the maximum share of their commissions while paying fees for office services and brand support. The concept attracted experienced, high-producing agents and fueled rapid growth across the United States, Canada, and eventually more than 110 countries and territories, making RE/MAX one of the most geographically expansive real estate brands in the world. The network today includes roughly 140,000 affiliated agents operating out of thousands of independently owned and operated franchise offices. The brand is instantly recognizable by its red, white, and blue balloon logo and the slogan, and it has claimed for years that nobody in the world sells more real estate than RE/MAX as measured by residential transaction sides. The remax.com website functions as a consumer home search portal for listings across the network. RE/MAX Holdings, the franchisor, went public in 2013 and trades on the New York Stock Exchange under the ticker RMAX; the holding company also owns the Motto Mortgage franchise brand. RE/MAX remains headquartered in Denver, Colorado, where its corporate campus supports franchise sales, agent education through RE/MAX University, and global brand marketing. The company primarily earns revenue from franchise fees and annual dues rather than from real estate commissions directly.
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