YOO is a London-based residential design and branding company founded in 1999 by property entrepreneur John Hitchcox and designer Philippe Starck. The company pioneered the concept of designer-branded residences, partnering with property developers around the world to design, brand, and market residential and hotel projects under the YOO name.
Its design studios include YOO Inspired by Starck and YOO Studio, and the company has worked with high-profile designers and creative partners over its history to give each project a distinct design identity. YOO has been involved in more than 80 projects across dozens of countries, spanning branded residences, serviced apartments, hotels, and mixed-use developments in cities and resort destinations from London and New York to Dubai, India, and Southeast Asia.
For developers, YOO provides interior design, brand licensing, and marketing support; for buyers, the brand signals design-led apartments and villas that are often paired with residents' lounges, spas, and hotel-style services. The company also operates in hospitality through YOO Hotels & Resorts. YOO is headquartered in London and presents its portfolio and current projects through its website, with sales handled by local development partners.